Monday, October 18, 2010

Design as a Conversation

Yoko Ono Nail&Hammer Piece

Design as a conversation is something that needs to happen during the design process sometime. A designer must realize that their designs are not for themselves, but for others, and to be able to see what others want, there must be a conversation. The audience has so much power over what is accepted and what isn’t, so to be able to have that conversation before something isn’t accepted is so key to being successful. Through this back and forth relationship, design is allowed to evolve and develop over time. A designer is trying to communicate ideas to the world, and if the designer is not on the same page as the public then the idea is lost. For a designer to maximize their potential, they must have this open relationship with the outside world. Yoko Ono’s art is a perfect example of how a designer really uses their audience to create something more, and build upon their original ideas. With the piece featuring a plain white piece of wood with hammers and nails waiting to be put into the wood, Yoko really involved her audience in her art. They built upon it by hammering nails into that plain piece of wood and made it into something completely different, and yet still the same. This piece resembles the relationship between the designer and the public and how symbiotic they are.

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