Bollywood is the largest film industry in the world and by far the most popular, with its country of origin being the second largest in the world, India. Everything about a Bollywood film is stylized and made to look super glamorous because that is what people in general want to watch. Each film has a heroine who dresses perfectly with the most beautiful saris one could ever imagine, with perfectly curled hair and flawless makeup. These heroines are not only are they superstars, but they are the face of fashion in India. The trends are all based off of these celebrities who really don’t know anything about fashion, they just wear what they are provided. The saris and salwar kamezes that sell for the most are the ones that are duplicates of what was in the latest film. To think that just a few people have power over style in a nation is so interesting because it not only shows the power of celebrity, but it also shows the power of fashion. The clothing they are wearing in a sense makes them into the megastars that they are. By creating something that every woman in India can feasibly possess and selling it really shows the power of popular culture and how much fashion is apart of that.
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