OBJECTIFIED

The film Objectified really focuses in on the interaction between content and form, and how they are really united. It honed in on many talented industrial designers and how they approach the art that they are creating. Being a contemporary industrial designer you must keep form and content in mind, rather than just the content of an object. The designers featured in this film really embodied this theory that the every day objects we use must also be visually pleasing rather than as rough as possible. Designers must focus in on how they can make something that functional, beautiful. One of the designers featured in this film was the head designer of Apple, and they are truly one of the most stylized mainstream items we have in our culture today. Apple products are so smooth and simple, that one automatically knows that it’s a Mac when you see it. The designer said that it is Apple’s goal to make the item look completely different than what it really is and disguise it in a beautiful piece of design. He said that if we didn’t know that the iPhone was meant to be a cellular phone, we wouldn’t know what to do with that smooth rectangular piece of aluminum and glass. This really embodies the concepts used in industrial design today and it allows form to be much more connected with the content of an item.