Shepard Fairey, has exploded into pop culture in these past couple of years due to art prints of President Obama being popularized in the 2008 presidential elections. Fairey had been around for many years before this creating many iconic pieces like his Andre the Giant “Obey” but he really was thrown into the public eye with the Obama posters. He incorporated a powerful word under a very patriotic image of Obama, and this became the poster of the whole campaign. Without the powerful “Hope” or “Change” underneath this image it wouldn’t have made such an impact on the imagery of the election. The single word really makes the viewer see nothing other than what is stated in bold beneath the image. This use of word and image is very powerful and sort of hypnotizes the viewer into only thinking this word when you look at the image of this patriotic and powerful man. The blue hues in the image are very cool and force the viewer to feel confident and calm while staring at Obama, it seems to really embody the word that is stated in it. I thought this was such an interesting use of word and image because of the power of it and how extremely popular it became a couple years ago, and because of it’s power people are still trying to use this word and image compilation today to motivate and move their viewers.
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