Izze Bottle

I came across this Izze bottle while searching for an inspiringly well-designed object, and I think it really falls under that heading. The bottom of this bottle serves as a bottle opener for another bottle of Izze! The designer really created something that was unexpectedly useful, out of something that normally is left alone: the bottom of a bottle. This bottle’s concept is very interactive with both form and content by having it look and function like a normal bottle, but also have this additional add on of a bottle opener. The designer had to incorporate an opener into the bottle and that really allowed for it to stand out. Not only does the bottom of the bottle look similar to other bottle bottoms, but also it actually looks quite a bit more stylized with the opener. The designer really worked with their audience and added something that would really benefit them and possibly change the shape of bottles forever. By working with the idea of gestalt, the designer unified something very classic, the bottle, with something new and creative, the opener at the bottom of it. This is such a small piece of design, but I think it really symbolizes the progress of design and how designers are constantly modifying old designs.

Image taken from: http://www.stumbleupon.com/su/81Dkjt/dandelion.idasia.org/2007/11/20/redchiew-do-the-twist/